Marketing attribution, from the beginning.
No prior attribution experience required. Follow the path from a website visit to a qualified lead, learn what the reports can and cannot tell you, and set up one journey you can verify.
Marketing attribution for lead generation, explained
A plain-language introduction to connecting ad visits with the leads and sales that appear later in your CRM.
Read the first guideStart here
Understand the job attribution does and how Sissel connects the parts.
Marketing attribution for lead generation, explained
A plain-language introduction to connecting ad visits with the leads and sales that appear later in your CRM.
From ad click to qualified lead: How Sissel works
Follow the data from a consented website visit to a CRM outcome, an attribution decision and optional conversion delivery.
Why Meta, Google, your CRM and Sissel show different numbers
Learn what each system counts, why totals disagree and how to reconcile a difference without forcing false parity.
Set up
Prepare the website and customer outcomes that make a journey verifiable.
Before you install Sissel: A simple setup checklist
Choose a manageable first journey, gather the right access and agree on the outcome you want to measure.
Turn CRM activity into useful marketing outcomes
Map leads, qualified leads, opportunities and sales without confusing routine CRM activity with business results.
Understand reports
Choose a model and read credited results with the right context.
Attribution models without the jargon
See how first touch, last non-direct and acquisition protection credit the same customer journey differently.
How to read your first Sissel report
Use the overview, performance table, journeys, deliveries and tracking health without treating every number as equally certain.
Improve and fix
Send selected outcomes safely and investigate missing evidence.
Send better conversion signals back to Meta and Google
Choose meaningful outcomes, test the route and activate production delivery without confusing connection with consent to send.
Why a lead has no attribution—and what to check
Trace missing credit through the outcome, person, website touchpoint, attribution window and campaign metadata.
Ready to verify a real journey?
Start with one site and one outcome. Your existing analytics and ad tags can keep running while you compare the evidence.